WhatsApp is introducing a new feature that allows users to communicate without sharing their phone numbers. This privacy-enhancing update, which includes the ability to reserve a unique username, is set to be available worldwide later this year. Users can already reserve their desired username in advance of the full feature rollout. Once operational, this functionality will enable users to share their username, rather than their phone number, when initiating new chats.
To access this feature, users need to update WhatsApp and navigate to Settings > Account > Username. The company has indicated that notifications will be sent to users as the option becomes available in different regions. In contrast to social media platforms, WhatsApp will not provide a public directory for username searches. The new system will only allow individuals who know a user’s exact username to contact them, thereby reducing the potential for spam and unsolicited messages.
The update also includes an optional username key that users can distribute for even greater control over who can initiate conversations with them. Importantly, adopting a username is not mandatory; users can continue using their phone numbers if they prefer. This added layer of privacy is particularly aimed at creators, businesses, and organizations seeking to maintain consistent identities across Meta Platforms services.
Moreover, the introduction of usernames represents a strategic move for WhatsApp as it seeks to enhance user privacy and control, while also appealing to professional and business users who might benefit from having matching identities across various platforms. Users will potentially be able to reserve the same username across multiple Meta services, where available, offering a cohesive presence online.